Getting your website ranked on the major search engines should be a top priority for anyone who wants to being in more traffic to their site, but great care should always be used when submitting your site to search engines. There is some really good search engine submission software available to help you automate and track your submission efforts, but before you run out and buy some software and start the process, it is important that your site meets the submission standards and guidelines that the major search require before they will accept your site for inclusion in to their crawl queue.

Because each of the major 4 search engines have different guidelines we will use a best practices approach in discussing what you should know to make sure your site is search engine friendly.

Your sites content should have a human feel to it. The use of keyword stuffing will make it hard to read by real visitors and the search engines will spot an attempt to stuff every page on your site. A best practices rule of thumb is to use a 5% density, and no more. Using flash images and buttons are ranking killers! Don’t do it, your efforts will better served in using text links and keyword rich “title” tag text. The use of internal java scripts on your pages will also hurt your overall ranking potential… convert internal scripts to external or remove them.

Any images that you have on your site should have “alt” tags with relevant descriptions and make sure you mix in some keywords too! To give your content more power a good practice is to link relevant key phrases to matching pages on your site.

Your sites Meta content should not be limited to Title, description and keyword tags. Many search engines consider over use of Meta tags as spam. Your title tag shouldn’t be longer than 70 characters and avoid stop words like “and” “the” “it”, etc. Your description tag should be no longer that 100 characters and include your site primary keyword. Your keyword tag should only use 250 characters and you should not repeat keywords. You can maximize your tag usage by giving each page a unique keyword rich title and using keywords that are relevant for each page. There are many other points to consider in the optimization of your pages, but by far these tips will put your site on the right track to search engine submission standards.

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 Rob Fleming is a Freelance writer with over 10 years experience in Developing unique website content, Website Marketing, and SEO techniques. He has authored hundreds of powerful articles on building site authority and driving traffic to websites.

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